April 2024
Intermediate to advanced
238 pages
6h 28m
English
book
International Case Studies in Innovation and Entrepreneurship in Tourism
by Antónia Correia, José Dias Lopes, Miguel Portugal
Content preview from International Case Studies in Innovation and Entrepreneurship in Tourism
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Case 6Two realities of community-based tourism in Ecuador, case studies of organisational success and failure
Claudia Patricia Maldonado-Erazo,Nancy Patricia Tierra-Tierra, María de la Cruz DelRio-Rama and José Álvarez-García
Duration
The activity will last 45 minutes.
Learning objectives
Upon completion of the case, participants are expected to:
- Understands the principles and characteristics of community tourism as a business model and not as a tourism modality.
- Analyse the community tourism model implemented by each community.
- Identify the benefits of community tourism for each community.
- Identify the challenges that each community faces in the process of implementing community tourism.
- Understands tourism ...
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