April 2024
Intermediate to advanced
238 pages
6h 28m
English
book
International Case Studies in Innovation and Entrepreneurship in Tourism
by Antónia Correia, José Dias Lopes, Miguel Portugal
Content preview from International Case Studies in Innovation and Entrepreneurship in Tourism
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Case 11Design thinking in eco-tourism services
Anna Zielińska and Grzegorz Zieliński
Duration
The solution to this stage of the case is possible in two variants. The analysis of only the design thinking steps in a descriptive form will take about 7–8 hours. In the case of independent implementation of prototypes and prototype tests takes 12–16 hours.
Learning objectives
Upon completion of the case, participants are expected to:
- Analyze the existing state allowing for taking improvement actions.
- Evaluate actions taken so far.
- Apply the concept of design thinking to the current trends in tourism.
- Apply the various stages of the design thinking concept.
Target audience
The case study is addressed to students ...
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