April 2024
Intermediate to advanced
238 pages
6h 28m
English
book
International Case Studies in Innovation and Entrepreneurship in Tourism
by Antónia Correia, José Dias Lopes, Miguel Portugal
Content preview from International Case Studies in Innovation and Entrepreneurship in Tourism
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Case 16Heritage interpretation and tourism – a lesson learned based on cultural site interpretation evaluation
Alexandra Rodrigues Gonçalves
Duration
The project was designed to be developed over one semester.
Learning objectives
Upon completion of the case, participants are expected to:
- Develop and plan heritage interpretation for tourism.
- Evaluate places’ interpretation and assess visitor perceptions about signs, materials, and contents (interpretative programme).
- Support the creation of adequate narratives and signs for different visitors.
- Promote a satisfying environment on cultural site visits.
- Propose engaging and immersive activities for different publics.
Target audience
Tourism and Cultural Heritage ...
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