April 2024
Intermediate to advanced
238 pages
6h 28m
English
book
International Case Studies in Innovation and Entrepreneurship in Tourism
by Antónia Correia, José Dias Lopes, Miguel Portugal
Content preview from International Case Studies in Innovation and Entrepreneurship in Tourism
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Case 5ColorADD, the color alphabet
Miguel Portugal
Duration
The project was designed to be developed over one semester.
Learning objectives
Upon completion of the case, participants are expected to:
- Help colour-blind people identify the colours.
- Contribute to their social integration and well-being.
- Develop more efficient, responsible, and inclusive communication.
Target audience
This case is oriented to University Students and practitioners.
Teaching methods and equipment
Being ColorADD today is a universal language that seeks to promote the inclusion – non-discriminatory – of colour-blind people in a world that wants to be of all and for all; this code was not intended to be only for guidance in the ...
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