April 2024
Intermediate to advanced
238 pages
6h 28m
English
book
International Case Studies in Innovation and Entrepreneurship in Tourism
by Antónia Correia, José Dias Lopes, Miguel Portugal
Content preview from International Case Studies in Innovation and Entrepreneurship in Tourism
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Case 12Revitalizing low-season tourism in ZakopaneA case study on green workshops for a small pension/hotel
Justyna Majewska and Szymon Truskolaski
Duration
Three 90-minute sessions over three weeks
Learning objectives
- Understand the challenges faced by tourist destinations in Poland due to short, busy seasons (Zakopane, low-season tourism, over-tourism, deseasonality) – sustainable tourism, hospitality management, and regional economics.
- Identify/derive and evaluate the potential of green workshops to attract tourists during the low season (green workshops, sustainable tourism) from trends in the tourism market and consumer behaviour and the company’s SWOT/TOWS, PEST analysis – tourist economics, marketing. ...
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