5 Measuring social interaction
Abstract: This chapter concerns the measurement of concepts related to interpersonal communication. We begin with a discussion of general measurement principles and argue that there are multiple useful ways to conceptualize and measure interpersonal communication. We then review strengths and weaknesses of common measurement techniques, including self-reports, observations, in-depth interviews, and physiological measures. Because every measurement technique has limitations with respect to assessing interpersonal communication, we argue that it is often useful for multiple techniques to be used either within or across studies. We conclude with a discussion of special considerations ...
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