Interpersonal Communication

Meina Liu

6 Analyzing social interaction data

Abstract: During the past two decades, methodological advances have allowed interpersonal communication researchers to expand their theoretical understanding of communication processes by testing new relationships within and across dyads, groups, social networks, and through time. This chapter describes several techniques that have been used to analyze social interaction in these settings. Some of the methods are both theoretical and methodological, such as the Actor-Partner Interdependence Model for analyzing dyadic data, the Social Relations Model for analyzing group data, and Social Network Analysis for analyzing data from communication networks. Other methods are purely statistical, such as Hierarchical ...