Ready for Sale
After you click an application in the Manage Your Applications list, you see a link for Status History. Initially, the only items shown are the dates you created the application metadata and uploaded the binary. Eventually, the status will change to In Review, indicating that Apple has started to evaluate your submission. If all goes well, the next item listed is Ready For Sale. Congratulations, your app is ready for worldwide release!
Note
Apple will also send a message to the email address you used for your Apple ID. You don't have to refresh the Status History page obsessively. Or at least not as much.
You have two important tasks at this point. The first is to decide when you want to make the release available. Make sure all your promotional materials are ready to go: the website, press releases, email notices, and anything else you have planned for the launch.
Even if everything is ready immediately, wait a day or two. That seems counterintuitive, but there's one more important thing to do in iTunes Connect—generate promotional codes. This feature becomes available once your app is Ready For Sale. Bloggers and journalists can use these codes to download and install your product before it becomes available to the public at large. It's important to get these individuals interested in your product before you can send them a promotional code. Use the time spent waiting for approval wisely.
To generate the promotional codes, follow these steps:
Log into iTunes Connect and ...
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