[SECTION 1]
Knowing your business
Overview
How well do you know your business? In which deep, dark recesses do the profits reside? And what are the issues that could affect those profits?
These are the two essential starting points in strategy formulation: clarifying where your sources of profit reside and taking a first look at the issues that may impact them.
First, you need to know your business. You need to clarify the major business segments ...
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