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Key Strategy Tools, 2nd Edition
book

Key Strategy Tools, 2nd Edition

by Vaughan Evans
August 2020
Intermediate to advanced
415 pages
9h 40m
English
Pearson Education
Content preview from Key Strategy Tools, 2nd Edition

[SECTION 1]

Knowing your business

Overview

How well do you know your business? In which deep, dark recesses do the profits reside? And what are the issues that could affect those profits?

These are the two essential starting points in strategy formulation: clarifying where your sources of profit reside and taking a first look at the issues that may impact them.

First, you need to know your business. You need to clarify the major business segments ...

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Publisher Resources

ISBN: 9781292328348