[SECTION 6]
Targeting the strategic gap
aEssential tools
31The attractiveness/advantage matrix (GE/McKinsey)
32The growth/share matrix (BCG)
34Identifying the capability gap
Useful tools
35The strategic condition matrix (Arthur D. Little)
Overview
‘The big gap between the ability of actors is confidence’, said Kathleen Turner. As for acting, so with business?
This section is all about confidence. Having assessed your competitive position in the last section, here you target ...
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