[SECTION 4]
Gauging industry competition
Essential tools
21Assessing customer purchasing criteria
22Deriving key success factors
Useful tools
24Corporate environment as a sixth force
Overview
No aspect of strategy development has been so dominated by one person for so long as industry analysis. Michael Porter’s Five Forces analysis is the pre-eminent tool in this building block and has been since the early 1980s.
It remains the sine qua non of micro-economic analysis for business strategy. Porter was ...
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