Conclusion
A final cautionary word from Michael Porter: ‘The company without a strategy is willing to try anything.’
Yours won’t be one such company. By following this book, yours will have direction. You will try only those things that are in concert with your strategy.
In the introduction to this book it was asked whether you as a manager or entrepreneur find the idea of drawing up a strategy daunting.
You have now read this book. Strategy isn’t that grim, is it?
As long as you follow the process, the Strategy Pyramid, and deploy at least the essential tools in each of the pyramid’s building blocks, you will have a strategy.
What is more, that strategy should be robust, able to pass the scrutiny of your board, even to withstand the forensic ...
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