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Key Strategy Tools, 2nd Edition
book

Key Strategy Tools, 2nd Edition

by Vaughan Evans
August 2020
Intermediate to advanced
415 pages
9h 40m
English
Pearson Education
Content preview from Key Strategy Tools, 2nd Edition

Glossary

Advantage See competitive advantage.

Attractiveness See market attractiveness.

Balanced scorecard A means of translating corporate goals and strategy into a series of defined, measurable objectives, spanning key departmental functions (Tool 13).

Benchmarking A systematic approach to measuring key metrics in a firm’s operations, systems and processes against best practice, whether found in the same industry or others (Appendix E).

Black swan event A very rare event, one of such magnitude and improbability that people choose to ignore it, yet explicable and justifiable with hindsight (Tool 87).

Blockchain A public ledger of information collected through a network that sits on top of the internet (Tool 75).

Blue oceans Uncontested market ...

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Publisher Resources

ISBN: 9781292328348