Glossary
Advantage See competitive advantage.
Attractiveness See market attractiveness.
Balanced scorecard A means of translating corporate goals and strategy into a series of defined, measurable objectives, spanning key departmental functions (Tool 13).
Benchmarking A systematic approach to measuring key metrics in a firm’s operations, systems and processes against best practice, whether found in the same industry or others (Appendix E).
Black swan event A very rare event, one of such magnitude and improbability that people choose to ignore it, yet explicable and justifiable with hindsight (Tool 87).
Blockchain A public ledger of information collected through a network that sits on top of the internet (Tool 75).
Blue oceans Uncontested market ...
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