Skip to Content
Key Strategy Tools, 2nd Edition
book

Key Strategy Tools, 2nd Edition

by Vaughan Evans
August 2020
Intermediate to advanced
415 pages
9h 40m
English
Pearson Education
Content preview from Key Strategy Tools, 2nd Edition

Index

the 3Cs see strategic triangle

4Cs approach 209

4Ps marketing mix 206–10, 284

5 × 5 risk matrix 329–31

5C situation analysis 28–9

7Ps 209

7S framework 146–8

80/20 principle (Pareto) 23–5

acquisition 237–8

activities, primary and support 117–18

addressable (available) market 69

addressed market 68

adhocracy 310

Adidas 197

adjacency opportunities 282

advertising 24, 208

aggressive strategies 267

agile engineering 193, 194

agile management 311

aims 6, 35, 140

see also goals; objectives

AirBNB 297, 311

airlines 85, 102, 160, 180, 288, 356

Airwalk shoes 197

Aldi 217

Alexander, Marcus 249

alien territory business 251

alliances 102, 167, 183, 236, 238, 244, 301, 303

Amazon 183, 293, 308, 311

analyser strategy 268

Anderson, Pamela 334

Andrews, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

25 Need-To-Know Strategy Tools

25 Need-To-Know Strategy Tools

Vaughan Evans

Publisher Resources

ISBN: 9781292328348