August 2020
Intermediate to advanced
415 pages
9h 40m
English
the 3Cs see strategic triangle
4Cs approach 209
7Ps 209
activities, primary and support 117–18
addressable (available) market 69
addressed market 68
adhocracy 310
Adidas 197
adjacency opportunities 282
aggressive strategies 267
agile management 311
see also goals; objectives
airlines 85, 102, 160, 180, 288, 356
Airwalk shoes 197
Aldi 217
Alexander, Marcus 249
alien territory business 251
alliances 102, 167, 183, 236, 238, 244, 301, 303
analyser strategy 268
Anderson, Pamela 334
Andrews, ...
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