[SECTION 7]
Bridging the gap: business strategy
Essential tools
39Three generic strategies (Porter) and the fatal bias (Goddard)
41Strategic repositioning and shaping profit growth options
42Making the strategic investment decision
43Blue ocean strategy (Kim and Mauborgne)
Useful tools
45Beating the commodity trap (d’Aveni)
46Discovery-driven growth (McGrath)
47Lean startups (Blank and Ries)
48The tipping point (Gladwell)
49The price elasticity of demand (Marshall)
50The strategic triangle (Ohmae)
51The 4Ps marketing mix (McCarthy) and the purple cow (Godin)
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