Knockout Networking for Financial Advisors and Other Sales Producers

CHAPTER 17What Now? 90‐Day Goals: Putting Your “Daily Fight Plan” into Action!

“Nothing is more necessary for building success than relationships. Nothing is more useful for building relationships than networking. Nothing is more vital for successful networking than honing your mission/vision statement in clear, cogent terms.”

—David Murphy, Board Member, Global Leadership Partners

This chapter is less about content and information and more about focus, goal setting, and implementation. But don't worry. There is plenty of information here just the same.

I will let you in on a little secret: most sales producers don't put a plan into action after reading a business book (like this one). They look at the last chapter as being the ending point rather than the starting point.

Assuming the information is helpful and applies to your work (as a financial advisor, broker, rep, planer, agent, or other sales producer), if you don't apply any of the principles in this book then really, what's the point?

Hey, you may have the best intentions in the world after reading this book. You may commit to joining every networking group under the sun. You might completely embrace networking as your modus operandi for promoting and marketing your business. You might focus on the perfect target market. You may develop the best PEEC statement this side of the Mississippi. And the referral strategy you implement may generate more business than you know what to do with.

Yes, the best intentions in ...