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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Appendix IV. Books for retailers

Decent books on retailing are few and far between, which is one of the reasons why I wrote this one. Of those rarities, the ones listed here are the best. Two of the titles are pretty hard to get hold of in the UK but are available at www.amazon.co.uk. Good bookshops may be able to order them for you too. I’ve marked the two in question with asterisks.

Visual Merchandising—Tony Morgan (Laurence King, 2008)

Absolutely essential retail reading—it’s the one book on visual merchandising (windows, signage, fixtures, and fittings—if you’re wondering) that manages to be both incredibly strong on the loveliness of design and on the practical things that design is there to support. A really good companion to Smart Retail ...

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