November 2020
Beginner to intermediate
352 pages
8h 43m
English
book
Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value
by Eric Anderson, Florian Zettelmeyer
Content preview from Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value
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CHAPTER 9
WORKING WITH DATA YOU HAVE PART 2
Learning from Natural Experiments
As we discussed in Chapter 7, “Designing Your Data for Analytics,” it’s ideal to design your data by running a planned experiment or quasi-experiment. But in many business situations this simply isn’t possible or practical. Moreover, as we learned in the previous chapter, you may not be able to control for confounds—particularly when the confounding variables are things like customer intent or interest, which are hard to measure.
The good news is that across sectors and circumstances, companies and customers unintentionally create situations that mimic experiments. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.