Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value
by Eric Anderson, Florian Zettelmeyer
NOTES
CHAPTER 1
1. The CMO Survey, www.cmosurvey.org (accessed March 23, 2018).
2. Matt Asay, “85% of Big Data Projects Fail, But Your Developers Can Help Yours Succeed, Tech Republic, October 10, 2017, https://www.techrepublic.com/article/85-of-big-data-projects-fail-but-your-developers-can-help-yours-succeed/ (accessed March 23, 2018).
3. For example, see Reema Bhatia, “AI Is Here: Is Your Company Ready?,” Forbes, May 17, 2018, https://www.forbes.com/sites/forbestechcouncil/2018/05/17/ai-is-here-is-your-company-ready/#1ebfcf732776 (accessed December 15, 2018).
4. Michael Lewis, Moneyball: The Art of Winning an Unfair Game, Norton, 2003.
5. For proof of how long baseball data has been around, look no further than www.baseball-almanac.com, which ...
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