Lean Product Management

Estimating impact on Key Business Outcomes and derive value scores

Once we have a backlog of user features, we need to estimate the impact of those features on invested business outcomes. I use the word "estimate," since we're only trying to guess the extent of the impact that a feature could have on our business outcomes. Even when we have data and insights about usage patterns and needs, we may not be able to accurately pinpoint our product's performance. Since businesses (and products) operate under high ambiguity, we may have little control over what could influence our product's performance. So, in order for us to plan ahead, we have to rely on past data, our business aspirations, our resources, our capabilities, our strengths, and our weaknesses: ...