Chapter 7. Track, Measure, and Review Customer Feedback
Exploring customer perspectives and context can help us uncover new opportunities. We may build a technologically superior and robust product, but that alone cannot guarantee that our product will succeed. Product success can depend on how customers adopt our product, how they perceive our product’s value, and the alternatives that exist in the market among other things. We cannot predict how products will be received by our customers. Customers may adopt our product in ways we didn’t expect them to. By keeping an ear to the ground and a check on the pulse of the market, we can tweak our product experience to identify new value propositions in our Impact Driven Product.
In this chapter, we ...
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