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Lean Product Management
book

Lean Product Management

by Mangalam Nandakumar
May 2018
Beginner to intermediate
240 pages
6h 6m
English
Packt Publishing
Content preview from Lean Product Management

Types of customers

Not every customer is a silent customer, nor is every customer vocal in sharing valuable feedback about our product. Customers will continue to put up with a lot of discomfort, up until the time that they can find a better alternative. We could be completely in the dark about this, because the customers never spoke up or because we didn’t make an effort to reach out to them. In a competitive business landscape, finding the differentiating value that will ensure that our users stay loyal to our product, even if they have to bear with a broken or incomplete product experience must remain the top priority. Product experience could mean everything from marketing, sales, ease of access, ease of purchasing, product support, ease of ...

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Publisher Resources

ISBN: 9781788831178