Lean Product Management

Types of customers

Not every customer is a silent customer, nor is every customer vocal in sharing valuable feedback about our product. Customers will continue to put up with a lot of discomfort, up until the time that they can find a better alternative. We could be completely in the dark about this, because the customers never spoke up or because we didn’t make an effort to reach out to them. In a competitive business landscape, finding the differentiating value that will ensure that our users stay loyal to our product, even if they have to bear with a broken or incomplete product experience must remain the top priority. Product experience could mean everything from marketing, sales, ease of access, ease of purchasing, product support, ease of ...