Lean Product Management

Chapter 5. Identify the Impact Driven Product

In the past few chapters, we saw how to evaluate the impact of feature ideas and define our success metrics. While defining success metrics, we were able to identify the different aspects of a business that need to come together to weave a delightful end-to-end product experience. This is the first step in creating a plan of execution for a feature idea, but there are many ways in which we can create the product and deliver value. Businesses strive to create products that provide lasting value for their customers. The Impact Driven Product for a business is not just about something that works. It is about what creates the most value. Product development should be open to consider, compare, and evaluate ...