Chapter 4
Weeks 7–9: Use Your Company Profile for Branding and Positioning
This chapter is all about LinkedIn company profiles—how you can create your own, optimize your existing profile, and strategically follow and analyze other company profiles. We’ll show you what you can and can’t do with a company profile, how to get started on creating a company profile, and how to add products and services. We’ll take a look at posting updates and jobs, researching analytics, and following other companies and reading their analytics.
Chapter Contents
- Creating a Company Profile
- Adding Products and Services
- Company Updates, Analytics, and Job Postings—Yours and Others
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