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LinkedIn Marketing: An Hour a Day
book

LinkedIn Marketing: An Hour a Day

by Viveka von Rosen
September 2012
Beginner
384 pages
10h 11m
English
Sybex
Content preview from LinkedIn Marketing: An Hour a Day

Introduction

I can’t remember a world without social networking. Whatever did we do without Facebook and LinkedIn and Twitter? How did we connect? Set up meetings? Reach our audience? Connect with employees and investors? Oh, right. The phone. And email. And face-to-face meetings. And coffees and networking events. How much, and how little, our world has changed.

I remember the first time I heard about LinkedIn. It was at a networking event I had set up for the members of my business center. I had invited Laurie Macomber, a Web 2.0 expert, to come talk to our entrepreneurs about this crazy new world of interactive web communication. At the very end of the presentation Laurie mentioned an online business-networking site called LinkedIn.

This was ...

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Publisher Resources

ISBN: 9781118461341Purchase book