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Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

Acknowledgments

This book has been a long time coming. For someone who has been writing her whole life, it was a long journey for me to finally produce this book.

You’re reading this today because of the incredible support I’ve received from family, friends, mentors, colleagues, and clients over the last few years. In spite of being known as the consummate list maker, I fear I will inadvertently leave someone off the acknowledgment list. I apologize in advance. Any omissions by no means lessen all of the valuable contributions I received from each and every person who helped me—whether listed by name here or not.

There are three individuals in particular whose support was critical to the creation of this book.

First is my mentor Alan Weiss, ...

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Publisher Resources

ISBN: 9781351861410