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Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

References

Abbruzzese, Jason. “Internet Ad Spending Beat Broadcast TV for First Time Last Year.” Mashable Business. April 10, 2014. http://mashable.com/2014/04/10/mobile-surge-internet-beats-tv/.

About.com. ”What are iPad Sales All Time?” Updated June 4, 2014. http://ipod.about/com/od/ipadmodelsandterms/f/ipad-sales-to-date.htm.

Ailawadi, Kusum. “The Reason for Ron Johnson’s JC Penney Fiasco.” US News and World Report online, April 12, 2013. http://www.usnews.com/opinion/blogs/economic-intelligence/2013/04/12/why-jc-penny-failed-under-ron-johnson.

American Express OPEN Network. https://www.americanexpress.com/us/small-business/openforum/explore/.

Arons, Marc de Swaan, Frank van den Driest, and Keith Weed. “The Ultimate Marketing Machine.”

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Publisher Resources

ISBN: 9781351861410