November 2016
Intermediate to advanced
224 pages
5h 8m
English
Abbruzzese, Jason. “Internet Ad Spending Beat Broadcast TV for First Time Last Year.” Mashable Business. April 10, 2014. http://mashable.com/2014/04/10/mobile-surge-internet-beats-tv/.
About.com. ”What are iPad Sales All Time?” Updated June 4, 2014. http://ipod.about/com/od/ipadmodelsandterms/f/ipad-sales-to-date.htm.
Ailawadi, Kusum. “The Reason for Ron Johnson’s JC Penney Fiasco.” US News and World Report online, April 12, 2013. http://www.usnews.com/opinion/blogs/economic-intelligence/2013/04/12/why-jc-penny-failed-under-ron-johnson.
American Express OPEN Network. https://www.americanexpress.com/us/small-business/openforum/explore/.
Arons, Marc de Swaan, Frank van den Driest, and Keith Weed. “The Ultimate Marketing Machine.”