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Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

8 Closing the Sale: How Marketing and Sales Can Work in Harmony

My first paying job was with the circus. No, I wasn’t a lion tamer or a trapeze artist. My job was more mundane, but it taught me quite a bit about business . . . and about sales. Every spring during Easter break, the Ringling Bros. and Barnum & Bailey Circus came to my town in northeastern Pennsylvania. Because it was a vacation week, I signed up to work as a food vendor.

I was assigned to sell one of the most popular products, snow cones. A tray of snow cones came pre-configured with four flavors. Orange and cherry were crowd-pleasers, but grape and root beer were not popular. However, you couldn’t get a new tray of product until you’d sold everything on your old one.

I realized ...

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Publisher Resources

ISBN: 9781351861410