O'Reilly logo

Marketing Above the Noise by Linda J. Popky

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8 Closing the Sale: How Marketing and Sales Can Work in Harmony

My first paying job was with the circus. No, I wasn’t a lion tamer or a trapeze artist. My job was more mundane, but it taught me quite a bit about business . . . and about sales. Every spring during Easter break, the Ringling Bros. and Barnum & Bailey Circus came to my town in northeastern Pennsylvania. Because it was a vacation week, I signed up to work as a food vendor.

I was assigned to sell one of the most popular products, snow cones. A tray of snow cones came pre-configured with four flavors. Orange and cherry were crowd-pleasers, but grape and root beer were not popular. However, you couldn’t get a new tray of product until you’d sold everything on your old one.

I realized ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required