Skip to Main Content
Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

7 Demand Generation: Getting the Message Heard

If a marketing campaign lands in a forest and there’s no one there to hear it . . . does it make a sound? Today’s organizations arm their sales and marketing teams with customer data, engage their frontline employees, and still launch marketing campaigns that fall flat. With all the resources and technology available, why does this happen? Probably because too many organizations are focused on getting their messages in front of prospective customers. What they are often not doing sufficiently is developing tactics that cut through the noise so those prospects are willing and able to listen to those messages.

Demand generation today is about finding the right vehicles and tactics to reach customers. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Authentic Marketing

Authentic Marketing

Larry Weber
Exactly How to Sell

Exactly How to Sell

Phil M. Jones
Internet Marketing Start-to-Finish

Internet Marketing Start-to-Finish

Catherine Buerkle, Dunrie Greiling, Catherine Juon

Publisher Resources

ISBN: 9781351861410