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Marketing Above the Noise by Linda J. Popky

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13 Putting It All Together: A Masterful Performance

We started this book with a discussion of George Gershwin’s Rhapsody in Blue. Let me leave you with a final thought about music. Musicians are trained as solo performers. We first learn the intricacies of our own musical instrument—whether that be flute or violin, trombone or kettle drum, or, in my case, piano. Then we study the music. We learn the notes of a piece of music, as well as the dynamics of the piece (how loudly or softly the music is played). We discover where the music should get more intense and where it should calm down. We become aware of where there might be strange-sounding notes or accents in unusual places.

My piano teacher, Tom LaRatta, often tells me that sometimes you ...

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