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Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

9 The Big Deal About Big Data

Several months after buying a new house, I realized I needed to change the water filter on my refrigerator. Rather than taking the time to drive to the store, I decided to order a new filter online. Numerous sites offered the correct filter, including the appliance manufacturer’s Website and several online appliance stores. Before ordering, I thought I’d check to see if the item was available from Amazon.com. Lo and behold, not only was the filter available at a lower price, but because I subscribe to Amazon Prime, there was no charge for shipping.

These water filters need to be replaced twice a year, but I’m not likely to remember to do it until my fridge flashes the “change the filter” light. Amazon allowed me ...

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Publisher Resources

ISBN: 9781351861410