O'Reilly logo

Marketing Above the Noise by Linda J. Popky

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9 The Big Deal About Big Data

Several months after buying a new house, I realized I needed to change the water filter on my refrigerator. Rather than taking the time to drive to the store, I decided to order a new filter online. Numerous sites offered the correct filter, including the appliance manufacturer’s Website and several online appliance stores. Before ordering, I thought I’d check to see if the item was available from Amazon.com. Lo and behold, not only was the filter available at a lower price, but because I subscribe to Amazon Prime, there was no charge for shipping.

These water filters need to be replaced twice a year, but I’m not likely to remember to do it until my fridge flashes the “change the filter” light. Amazon allowed me ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required