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Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

A Final Note

How Are You Marketing Above the Noise?

One of the most enjoyable parts of researching and writing this book was the conversations I had with marketing leaders about how they are helping their organizations market above the noise. The more interviews I did, the more interesting stories I uncovered. And I continue to find more fascinating stories as this book goes to press. You can learn more about the organizations profiled here and find out about others that are marketing above the noise at MarketingAbovetheNoise.com. You’ll also find additional content on this topic, including trends that are impacting marketers, case studies, and a list of possible pitfalls that can take unsuspecting marketers off key.

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Publisher Resources

ISBN: 9781351861410