November 2016
Intermediate to advanced
224 pages
5h 8m
English
advertising
reinforcing purchases in, 66–67
repetition in, 161
trusted sources of, 50
Agility Advantage, The: How to Identify and Act On Opportunities in a Fast-Changing World (Setili), 117
Airbnb, 169
airlines, customer service in, 129–130
alignment
of marketing with organizational strategy, 10
in outcome-based campaigns, 90–91
purpose statements and, 137–138
of sales and marketing, 104–107