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Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

Index

A

accountability, 6162

advertising

attention spans and, 7475

bombardment via, 19, 162

changing media for, 1819

reinforcing purchases in, 6667

repetition in, 161

trusted sources of, 50

Zillow, 87, 88

Affordable Care Act, 5253

agility, 117, 124, 126, 164

Agility Advantage, The: How to Identify and Act On Opportunities in a Fast-Changing World (Setili), 117

Ailawadi, Kusum, 7778

Airbnb, 169

airlines, customer service in, 129130

AlansForums.com, 4748

alignment

of marketing with organizational strategy, 10

in outcome-based campaigns, 9091

purpose statements and, 137138

of sales and marketing, 104107

Alliance Boots, 6566

alliances, 108110, 112113

alternatives, availability of, 6769

Amazon, 1819, 48

Big Data use by, 115, 116117

Prime, 48, 115

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Publisher Resources

ISBN: 9781351861410