August 2017
Intermediate to advanced
212 pages
7h 19m
English
book
Marketing Management: Indian Cases
by Ashita Majra Isaac Jacob, Varsha Jain, G.Radha Venkatesh Suresh Paul A, Susobhan Goswami
Content preview from Marketing Management: Indian Cases
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CASE 15
Aachi Masala – Entering the North Indian Masala Category
Aachi Group, the South Indian multi-product, multi-brand conglomerate, has entered the highly competitive North Indian masala (spices) segment. Aachi Masala, the power brand of the group, has become a household name in the southern belt for its South Indian range of masalas. Created by Mr. A.D. Padmasingh Isaac, the Chairman and Managing Director (CMD) of Aachi Group, this group is now more than two decades old and has gradually grown from being just a masala brand to an FMCG company and enjoys a considerable mind share in South India, especially in Tamil Nadu. In 2015, Aachi Masala forayed into North Indian masala range as a part of its expansion strategy. Mr. Isaac was wondering ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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