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Marketing Management: Indian Cases by Susobhan Goswami G.Radha Venkatesh Suresh Paul A, Varsha Jain Ashita Majra Isaac Jacob

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CASE 16

SliceRooms: A Slice of Time, a Cut of Profits!

“I usually travel to Delhi and Mumbai for impromptu meetings which may be for two to three hours. I would take a morning flight and return to Chennai the same day. We would meet in the board room of a hotel or at times meet in the lobby of a five-star hotel depending on the time availability. As a hotelier myself, I am able to connect to the idea that business travellers are in dire need of hotel rooms for a short stay of two or three hours.”

A Laxman, concept owner, SliceRooms.com

A 2 p.m. check-in and a 12-noon check-out is the dominant hotel industry practice across the world. This two-hour window enables the hotel to make the room ready for the next guest. In practice, it would take ...

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