August 2017
Intermediate to advanced
212 pages
7h 19m
English
book
Marketing Management: Indian Cases
by Ashita Majra Isaac Jacob, Varsha Jain, G.Radha Venkatesh Suresh Paul A, Susobhan Goswami
Content preview from Marketing Management: Indian Cases
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Contents
CASE 1 MTR FOODS-A MARKETING MARVEL
The Indian Food Industry Environment: A Snapshot
Company Evolution MTR Foods - Mavalli Tiffin Rooms to MTR Foods
Marketing Mix Perspective of MTR Foods
CASE 2 CUSTOMER VALUE – EXPLORED, CREATED, COMMUNICATED & DELIVERED
The Growth Story of Flipkart and e-commerce in India
Changing Models of Business Enhancing Value
Cost Efficiencies on Value Chain
Customer Experience and Engagement—A New Value Tapped
Into the New Age of Artificial Intelligence
Relevance Factor Well Attended
Image Benefit as a Crucial Element to Value
CASE 3 CUSTOMER LOYALTY – THE ULTIMATE OBJECTIVE OF EVERY ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.