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Marketing Management: Indian Cases by Susobhan Goswami G.Radha Venkatesh Suresh Paul A, Varsha Jain Ashita Majra Isaac Jacob

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CASE 18

Wonder Cement – Building a Strong Brand Through Digital Marketing

There is a way to do it better – Find it”– Thomas Edison

INTRODUCTION

Durability, strength, and power are some of the propositions on which most of the cement companies in India are positioning themselves. But, there exists a brand that seems to be looking beyond the functional attributes of cement—Wonder Cement.

Possessing a towering ambition to be known as the leading national player, Wonder Cement harbors a proven track record and is greatly affiliated with a rich heritage. Belonging to the R.K Group, Wonder Cement is a cutting-edge cement manufacturing company that greatly emphasizes on quality, trust, and transparency. organization emerge as one of the very superior ...

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