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On Camera, 2nd Edition by Tom Flynn, Nancy Reardon

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5 Presenting the Report on Camera

This is the great divide between newspaper reporting and television journalism. It’s a Mississippi River difference between the pencil press and TV. On the one shore is the newspaperman and on the other is the television journalist. Both of you have to know how to write, both have to know how to report, but only you have to know how to do it on-camera.

The basic elements of the television reporter’s news story are:

  • open
  • package
  • tag/the close.

An open is what you tell your viewer, usually on-camera, a tease or taste of what’s coming. It sets up the story and gives the viewer a reason to watch. Do it brightly and tightly. Your open is what grabs the viewer. For recorded packages, this might be done in the studio ...

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