IDEAS AT WORK 3.1: FIRST ENERGY: A SUSTAINABLE TECHNOLOGY TO ADDRESS COOKING NEEDS3.1 Sustainability: A Key Business Requirement3.2 Notion of SustainabilityVIDEO INSIGHTS 3.13.3 Framework for Sustainable Operations ManagementIDEAS AT WORK 3.2: REUSE THROUGH RECYCLING: A CORE ELEMENT OF CREATING SUSTAINABLE OPERATIONS3.4 Reverse Logistics: A FrameworkNetworks in Reverse LogisticsDecision options in Reverse LogisticsEntities in Reverse Logistics3.5 Design for SustainabilityIDEAS AT WORK 3.3: SUSTAINABILITY—INDIAN CULTURAL ETHOS3.6 RemanufacturingIDEAS AT WORK 3.4: GREEN MANUFACTURING EXCELLENCE AWARDS3.7 Periodic Review Inventory Control for Remanufacturing3.8 Challenges in Creating Sustainable OperationsLack of Regulatory FrameworkVIDEO INSIGHTS 3.2Mindset InertiaLack of TOP Management VisionInability to See the Big PictureNeed for Substantive InvestmentsBenefits are Notional, not obviousCrisis Is Yet to BLOW overSummaryReview QuestionsNet-Wise ExercisesSuggested Readings