Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

Table of contents

1. Cover Page
2. Title Page
3. Copyright
4. Contents
5. Preface
6. Acknowledgments
7. Chapter 1: The History
   1. The Growth of Trade
   2. Emerging Communication
   3. Early Commercial Expansion
   4. The Industrial Revolution
   5. Mass Production
   6. Mid-Century Expansion
   7. Consumer Protections
   8. The Packaging Design Firm
   9. New Refinements in Packaging Design
   10. Changing Times and Values
8. Chapter 2: Defining Packaging Design
   1. What Is Packaging Design?
   2. Culture and Values
   3. Target Market
   4. Packaging Design and Brand
   5. Fundamental Principles of Two-Dimensional Design
   6. Packaging Design Objectives
9. Chapter 3: Elements of the Packaging Design
   1. The Primary Display Panel
   2. Typography
   3. Color
   4. Imagery
   5. Structure, Materials, and Sustainability
   6. Production
   7. Legal and Regulatory Issues
10. Chapter 4: The Design Process
    1. Predesign
    2. Beginning the Assignment
    3. Phase 1: Observation, Immersion, and Discovery
    4. Phase 2: Design Strategy
    5. Phase 3: Design Development
    6. Phase 4: Design Refinement
    7. Phase 5: Design Finalization and Preproduction
    8. Retail Reality
    9. Key Points about the Design Process
11. Chapter 5: The Packaging Design Profession
    1. The Stakeholders
    2. Managing the Business
    3. Entering the Profession
12. Glossary
13. Appendix A: Consumer Product Categories
14. Appendix B: Materials and Tools
15. Bibliography
16. Professional Credits
17. Figure Credits
18. Index