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Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition
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Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013
Intermediate to advanced
256 pages
8h 19m
English
Wiley
Content preview from Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

2 Defining Packaging Design

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Publisher Resources

ISBN: 9781118358603Purchase book