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Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition by Sandra A. Krasovec, Marianne R. Klimchuk

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APPENDIX A

Consumer Product Categories

Beverage

bottled water

dairy

fruit juices

imported

soft drinks

carbonated

non-carbonated (flat)

sports/energy

teas

vending

wellness/nutriceutical

wines/spirits/beer

Candy/Confection

Chemical/Industrial

Electronics/Technology

Entertainment

Food

bakery

dairy

fresh

frozen

fruits/vegetables/produce

grain/mill/cereal

international

prepared

refrigerated

snack

Hardware

Health and Beauty/Personal Care

bath

cosmetics

deodorants

fragrance

hair care

skin care

face

hand/body

soaps

spa treatments

specialty items

sun care

Household Products

cleaning products

laundry detergents/softeners

paper goods

soaps

Housewares/Home Products

accessories

bath

bedding

home office

kitchen

storage

window

Industrial/Automotive

Lawn/Garden

Luxury Goods

Nonretail/Institutional

Novelty

Office

Pet Care

food

accessories

Pharmaceutical/Medicinal

FDA/prescriptive

herbal

OTC (over-the-counter)

vitamins/diet/supplements

Private Label

Sporting Goods

Toys/Games/Educational

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