EIGHT

Satisfy Your Most Important Customers

ALBERT EINSTEIN was once asked, “What is the purpose of human life?”

He pondered this question for a while and then replied, “We must be here to serve others. What other purpose could there be?”

We are here to serve others, in some way. This is true in our work just as it is true in our personal and family lives. In business, your rewards will always be in direct proportion to the value of your service to other people. If you want to increase your rewards, both financial and in terms of promotion, you must focus on increasing the value of your service.

Identify Your Customers

Who are your customers? This is one of the most important questions you ever ask and answer. Your customers are the people upon ...

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