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Commercial Break: Advertisement Slogans

Advertisements are a great place to find examples of persuasive techniques. In particular, advertising slogans are the distilled elixir of persuasion. Consider the following:

Probably the best lager in the world Carlsberg

Because you’re worth it L’Oréal

Does exactly what it says on the tin Ronseal

Guinness is good for you” – Guinness

The Independent. It is. Are you? The Independent.

These are all hugely effective slogans but use different techniques to get their message across. In the case of Carlsberg, it’s the best. Ronseal works. The Independent makes the reader feel intelligent and part of an exclusive group. In fact, most advertising slogans fit into one of seven different ...

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