Edinburgh Gate Harlow CM20 2JE Tel: +44 (0)1279 623623 Fax: +44 (0)1279 431059 Website:

First published in Great Britain in 2011Electronic edition published 2012

© Pearson Education Limited 2011 (print)© Pearson Education Limited 2012 (electronic)

The right of Peter Frederick to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

Pearson Education is not responsible for the content of third party internet sites.

ISBN:978-0-273-74613-3 (print)978-0-273-74616-4 (ePub)978-0-273-74615-7 (PDF)

British Library Cataloguing-in-Publication Data A catalogue record for the print edition is available from the British Library.

This product ...

Get Persuasive Writing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.