Get full access to Persuasive Writing and 60K+ other titles, with free 10-day trial of O'Reilly.
There's also live online events, interactive content, certification prep materials, and more.
About the author
1 What is Persuasive Writing?
Why are you writing?
Who is your audience?
Reader Response = Result
2 Tools for Persuasive Writing
Ethos, Logos, Pathos
Using emotive language
You, We, I – getting personal
Persuasive writing example
3 Persuasion – Beyond Logic
The science of decision-making
Primacy – why coming first matters
Consistency and why we hate changing our minds
Justification and evidence
Loss and reward – a bird in the hand . . .
Outside influences – following the herd
Repetition, repetition, repetition
Anchoring – decision-making all at sea
The halo effect
Recency – the here and now
The reader is always right
4 Commercial Break: Advertisement ...
Get Persuasive Writing now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.
Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.