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Persuasive Writing by Peter Frederick

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Index

abstracts

academic writing, 2nd

active voice, 2nd

adjectives, 2nd, 3rd

advantages, 2nd

adverbs, 2nd

advertisements

categories of slogans

DFS sofas

emotive language

More Than insurance

Shell Oil

Volkswagen Polo

Waitrose

affect/effect

agitate, empathise and solve

analogies, 2nd, 3rd

analogous reversal, 2nd

analytical planning

anchoring, 2nd

anecdotes

apostrophes

arguments, fallacious

abuse of statistics, 2nd

assuming causality, 2nd

begging the question

bribes and threats

common knowledge, 2nd

common sense, 2nd

false dichotomies, 2nd

flattery, 2nd

generalisations

narrow/widen definitions, 2nd

naturalistic fallacy

perfect/imperfect solution

proving a negative

risks of

Aristotle

attributional bias

audience

assessing and understanding

characteristics ...

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