February 2007
Intermediate to advanced
288 pages
5h 55m
English
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ABOUT THE AUTHORS
Nirmalya Kumar is Professor of Marketing, Faculty Director for Executive Education, Director of the Centre for Marketing, and Codirector of the Aditya Birla India Centre at the London Business School.
Kumar received his PhD in marketing from Northwestern University and has taught at Columbia University, Harvard Business School, IMD (Switzerland), and Northwestern University.
Kumar has been coach and consultant to more than fifty Fortune 500 companies in fifty different countries. He has served on the board of directors of ACC, Bata India, BP Ergo, Gujarat Ambuja Cements, and Zensar Technologies. He frequently appears in the press, including BBC, CNBC, CNN, and is a contributor to the Financial Times.
A prolific writer, he is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.