February 2007
Intermediate to advanced
288 pages
5h 55m
English
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Part Two
Manufacturer Strategies Vis-à-Vis Private Labels
IN THIS PART, we turn to the question that keeps brand manufacturers awake at night: How should they combat the large retailers and this new reality of private labels? Is there anything manufacturer brands can do to stop the onslaught of store brands?
Some companies, as they observe the continued growth of private label share, wonder whether their future lies in producing private labels in order to profitably employ their capacity. Rather than trying to beat private labels, perhaps it is better to join the party. Chapter 8 examines the viability of brand manufacturers’ becoming producers of private labels by exploring two options: (1) the “dual strategy” model, where the manufacturer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.