February 2007
Intermediate to advanced
288 pages
5h 55m
English
Buyers and sellers at Private Label Manufacturers Association trade show: 10,000
IN THE FACE of increasing private label share in the marketplace and idle capacity in their production facilities, brand manufacturers are tempted to become private label producers. There are two alternative strategies for manufacturers to pursue with respect to private label production: first, a dual strategy, where the firm manufactures both its own manufacturer brands and private labels for retailers. Alternatively, the manufacturer can become a dedicated private label producer.
Private label production by brand manufacturers is a ubiquitous phenomenon. In the U.S. alone, it has been estimated that ...
Read now
Unlock full access